Regina Andrew launches brand ambassador program with designers
DETROIT – Regina Andrew Detroit has launched a brand ambassador program with an initial group of five designers to strengthen relationships within the design community and spotlight inspiring people.
The current lineup of brand ambassadors includes:
- Rasheeda Gray, founder and principal designer of Gray Space Interiors – Pennsylvania
- Windsor Dalton, founder Windsor Dalton Designs – North Carolina
- Yvonne Christensen & Nichole Spiers, co-founders & lead creatives at House West Design – Utah
- Claire Thomas, Multidisciplinary creative, director, and designer – California
- Allison Handler, founder of Allison Handler Design – New Jersey
Through the program, brand ambassadors will receive quarterly product access and participate in its affiliate program, “which rewards them for authentically sharing the content they already create,” Regina Andrew said. The program will also include co-marketing opportunities through content on blogs, magazines and social channels and educational programming at High Point Market.
“The brand ambassador program was a natural evolution of our existing influencer marketing efforts,” said Neil MacKenzie, CMO at Regina Andrew. “By introducing greater structure and support for partners already collaborating with us, we are better positioned to recognize and celebrate the impactful work they are doing with Regina Andrew. It also enables us to gain deeper insight into what our customers are seeking, while generating high-quality content that can be leveraged across channels.”
As the program grows, Regina Andrew plans to expand its ambassador roster.
