JCPenney debuts Laura Ashley; expands Jenny Martinez home collections

PLANO, Texas — Laura Ashley Home is stepping into JCPenney stores for the first time, marking a major milestone in the partnership.

While the brand has been available at jcpenney.com for several years, this in-store debut gives customers the opportunity to see Laura Ashley’s iconic style in person, featuring exclusive designs created especially for JCPenney.

The collection showcases Laura Ashley’s signature British countryside aesthetic across bedding and bath, with romantic florals, soft pastels and layered textures.

From heirloom-inspired quilts to crisp percale sheets to ultra-soft throws, Laura Ashley Home is available at prices that make classic style attainable.

Jenny Martinez with her new bedspread and pillow design.

JCPenney has also expanded its Jenny Martinez Home collection to bring the creator’s bold, culturally rooted aesthetic into every room of the house.

“Our strategy is simple: deliver standout design and quality at an exceptional value,” said Kevin McGhee, senior vice president and general merchandising manager, JCPenney. “With partners like Jenny Martinez and iconic brands like Laura Ashley, we’re saying yes to style, yes to affordability and yes to helping customers create homes they’re proud of, room by room.”

With more than 3.7 million followers on TikTok, chef and content creator Martinez has built a deeply engaged community by celebrating culture, food and family. Inspired by her hometown of Chapala, Mexico, the expanded collection reflects the heritage, warmth and cultural pride at the center of Latino home traditions.

“I love celebrating my Mexican heritage by sharing my favorite recipes with my followers, but the culture is so much more – it’s a lifestyle,” said Martinez. “While the kitchen has always been the heart of my home, I’m now bringing that same passion and inspiration from my kitchen into every room. From bedding, throws and pillows to the textures, patterns and vibrant colors, this collection is about making your home beautiful.”

The Jenny Martinez Home collection offers patterned bedding, decorative pillows, throws and coordinating bath essentials with price points starting at $17.99.