Cosentino: a fantastical facade for Tel Aviv’s Toha Tower | News | Architonic
‘You don’t need a passport to go from one discipline to another’ says Ron Arad, the London-based, Israeli-born industrial designer, architect and artist, who is perhaps best known for his effortlessly sculptural furniture design. The comment relates to his most acclaimed work of recent years: the design, in collaboration with Avner Yashar, of the ToHa Tower in Tel Aviv – a piece of exquisitely sculptural architecture. ‘Architecture is architecture. Does it have sculptural elements? Yes. I do both.’ For Arad, designing a tower was little different from imagining an object – it started with a sketch that made a sculpture of a building – or was it a building of a sculpture? One way or another, even he expresses wonder that something so whimsical on pa…
‘You don’t need a passport to go from one discipline to another’ says Ron Arad, the London-based, Israeli-born industrial designer, architect and artist, who is perhaps best known for his effortlessly sculptural furniture design. The comment relates to his most acclaimed work of recent years: the design, in collaboration with Avner Yashar, of the ToHa Tower in Tel Aviv – a piece of exquisitely sculptural architecture. ‘Architecture is architecture. Does it have sculptural elements? Yes. I do both.’
For Arad, designing a tower was little different from imagining an object – it started with a sketch that made a sculpture of a building – or was it a building of a sculpture? One way or another, even he expresses wonder that something so whimsical on pa…
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