Defying gravity: Bloomingdale’s brews up a Wicked holiday collection
Bloomingdale’s will unveil a curated, multi-category collection next week as its 2024 holiday campaign takes flight.
NEW YORK – Bloomingdale’s will unveil a curated, multi-category collection next week as its 2024 holiday campaign takes flight.
In partnership with Universal Pictures’ new cinematic event, Wicked, Bloomingdale’s is rolling out the “Wicked Good Holiday” promotion with a themed holiday shop that launches online Nov. 5 and in stores Nov. 7.
The Wicked Good Holiday shop will showcase a curated selection of seasonal gifts inspired by the world of Wicked and its palette of pink, green and metallic hues. The carousel space will include home, beauty, ready-to-wear, and more, along with licensed and inspired-by Wicked merchandise. The assortment will include more than 100 exclusive products and 150 participating brands.
On Nov. 13, Bloomingdale’s will unveil its holiday window display along Lexington Avenue at the 59th Street flagship in New York. The night of celebrations will be hosted by the star of Wicked, Cynthia Erivo and will feature performances from multiple Broadway stars, including Tony winner Lea Salonga and six-time Emmy nominee Tituss Burgess. Guests will also see a dance presentation by the film’s choreographer and three-time Emmy nominee Christopher Scott, and an 8-piece orchestra playing instrumental medleys from the film’s soundtrack.
The unveiling will be followed by an in-store celebration filled with additional performances, animations, immersive pop-up shops, branded vendor carts and an exclusive first look at this season’s Santaland.
Bloomingdale’s will also host a Wicked Good Holiday shopping event on December 7 from 1:00-4:00 p.m. at all store locations.
“The magic of Wicked will shine through every aspect of the holiday campaign, from our iconic reimagined Santaland, to our lineup of exclusive gifts and products, and our highly anticipated window display,” said Frank Berman, EVP, chief marketing officer.
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