Demdaco adds larger footprint along with 75+ new brands participating at NY Now Winter 2027
NEW YORK – NY Now, the twice-annual wholesale marketplace for the gift, home and lifestyle industries continues to build momentum ahead of its Winter 2027 show, with established brands returning and first-time exhibitors signing on.
More than 75 brands that buyers did not see at the recent summer show have already committed to the winter edition, and the list continues to grow. They join hundreds of returning exhibitors for an anticipated total of approximately 600 brands, strengthening the exhibitor community as NY Now prepares for its first full show cycle under Rockview Management Group ownership.
Newly committed exhibitors include Fred & Friends, Mary Meyer, Quilling Card, Mon Ami, Steiff, Peepers by PeepersSpecs, Tree-Free Greetings, Big Wheel Press, Heartell Press, Shebobo, Bukowski Design, Quick Brown Fox Letterpress and Wolf & Wren Press, among others. Spanning giftware, home accessories, stationery and decorative goods, they range from established wholesale businesses taking larger booth footprints, such as Demdaco and Transpac, to independent makers and letterpress studios, giving retailers products across a wide range of price points, styles and categories.
“We’ve missed our NY Now friends, and we couldn’t be more excited to return to the show with even more whimsy and fun!” said Lexie Robinson, VP of sales at Fred & Friends. “We can’t wait to reconnect with old friends, meet new ones, and show you what Fred has been dreaming up. Come find us, say hello, and get ready for a little magic in the Just Got 2 Have It! Neighborhood.”
“We have decided to exhibit at NY Now to expand our brand exposure, connect with new retail customers, and create additional sales opportunities,” said Laurie Gilner, president and CEO of Transpac Brands. “We also have the utmost confidence in the NY Now management team and look forward to partnering with them for continued success.”
Alongside its growing exhibitor roster, NY Now has signed two more multi-line sales agencies for Winter: Diverse Marketing, which specializes in innovative, high-quality toys for children of all ages and unique specialty gift lines, and Enchanted Group, which represents an extensive roster of toy, gift and trend products. They join previously announced agencies Ivystone, Simblist, Harper Group, Just Got 2 Have It! and Fieldstone, all of which will be at the Winter 2027 show.
The partnerships offer another avenue for expanding brand participation and reaching established networks of independent retailers and sales representatives. By working with agencies that maintain relationships across the gift, home and lifestyle sectors, NY Now aims to attract additional product lines, support exhibitor recruitment and strengthen connections between brands and buyers.
“One of the most encouraging developments as we prepare for Winter 2027 is seeing brands choose to join NY Now for the first time or return after a long absence,” said Dorothy Belshaw, CEO of NY Now. “Many of these leading brands have not participated in a New York show in quite a while and are excited for the opportunity to engage, in person, with customers in the Northeast region. We’re focused on creating an environment where exhibitors can enrich existing retail relationships and build new ones, and where buyers can find products that help differentiate their businesses.”
A Simpler Floor Plan
The Winter 2027 show will also introduce a simplified floor plan organized around three core destinations: Gift & Lifestyle, Home and Handmade. The updated layout is designed to make the show easier to navigate while grouping complementary categories, so buyers can explore a broad mix of home accents, giftware, paper goods, accessories and handcrafted products as they prepare for the year ahead.
NY Now Winter Market takes place Jan. 31–Feb. 2, 2027, at the Javits Center in New York City. For more information about exhibiting or attending, visit nynow.com.
New Brands Since the Summer Show
2021co, &M Studio, A Jar of Pickles, Art Floral Trading LLC, Avanti Press, Barone & Company LLC, Batela USA Inc., Bear on Paper, Bellwell, Biely & Shoaf, Big Wheel Press, Blueberry Road Cards, Bukowski Design USA LLC, Calliope Paperie, Chika Paper, Color Box Design & Letterpress Inc., Crown Point Graphics, Demdaco, Diverse Marketing, DM Merchandising, Embued Photophiles, Enchanted Group, Export Promotion Council for Handicrafts, Exprecol, Fieldstone, Finch & Fennel, Fine Moments, FlatOutBear, Fred & Friends, GiGi Thomas Designs, Happy Yellow Paper, Harpeth & Main, Hazel Mazel, Heartell Press LLC, Henry Handwork, Honeyberry Studios, In Good Company, Ivystone, Just Got 2 Have It!, Keva, Kim Dettmer Art, Kramer Drive, Lynn-oleum, Maggie Moore Studio, Maison Chanamon, Marigold Press, Mary Meyer, Mod Lounge Paper Company, Mon Ami, Motawi Tileworks Inc., Nanu Studio, Next Chapter Studio, Oh So Nice Design Co., Paper&Stuff, Peepers by PeepersSpecs, Pier Six Press, Pink Pigeon Studio, Porchlight Press, Pumps Patch Up My Pretty Soul, Queen Fayzel, Quick Brown Fox Letterpress, Quilling Card, Sarah Richardson Jewelry, Scarecrow & Nut Tree, Seaweed Artist, Shebobo, Shore Soap Company LLC, Simblist, Snow and Stars, SnowMade, Spacepig Press, Steiff, STP Goods, Tag, The Laughing Volcano, Transpac, Tree-Free Greetings, Vivid Cottage, Wallflower Party, Warren Tales, Waterknot, Wolf & Wren Press
