Laufen spotlights reinvented identity in Experience Tomorrow installations
Promotion: Swiss bathroom specialist Laufen presented two installations during this year's Milan design week, which showcased its latest material innovation and a refreshed brand image.
Both Experience Tomorrow installations, at Fuorisalone and in Laufen's Milan showroom, offered an immersive journey through the brand's latest innovations.
On show were Laufen's material developments such as Vitreon steel, as well as its latest design collaborations, including Par, a bathroom collection created by designer Konstantin Grcic.
For Fuorisalone, the team created a "sequence of immersive layers" arranged around a central seating area.
Among the highlights were Volta, the washbasin collection created by designer Yves Behar, which was crafted in Saphirkeramik – Laufen's pioneering ceramic material that creates exceptionally thin yet durable forms.
"Conceived as a refined architectural environment, the stand translates the company's new visual identity into space," said Laufen's team.
"Clean lines, harmonious geometries, deep tones and carefully selected materials create a setting with a restrained yet distinctive language, designed to highlight the quality of the collections and the experience of the contemporary bathroom."
Other items displayed throughout the booth included refreshed designs for a long-standing collaboration between furniture product brand Kartell and Laufen, including designer Anna Castelli Ferrieri's Componibile cabinet reinterpreted as a column washbasin with integrated storage.
On the ground floor of Laufen's Milan showroom, visitors were introduced to Vitreon steel via a selection of the brand's latest collections, which illustrated Laufen's approach to innovation in materials and design.
On the second floor, a circular wooden pavilion developed in collaboration with Grcic housed an installation introducing Par – a new bathroom collection created by the designer for Laufen.
"Set within a cylindrical wooden structure, the installation unfolds as a calm and contained environment," said the brand "Here, the bathroom is seen as a place where moments come together – where time is not measured but lived."
The space also presented a new chapter for Kartell by Laufen, with a series of designs by Ferruccio Laviani introduced thirteen years after the collection first debuted.
"With the exhibition Experience Tomorrow, Laufen unveils a renewed vision of the bathroom environment, expressing the brand’s eclectic soul through a holistic approach to the bathroom of tomorrow," said the team.
To learn more about Laufen's latest collections, visit its website.
The photography is courtesy of Laufen.
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