Lush Decor acquires Trans Ocean to expand portfolio

EAST BRUNSWICK, N.J. – Multi-category home fashions developer Lush Decor is moving into a new product category by acquiring long-time area rug developer Trans Ocean.

The terms of the deal were not disclosed.

Lush Decor’s acquisition of Trans Ocean, which was founded in 1908, adds floor décor to Lush Decor’s portfolio of bedding, window, shower curtains, decorative pillows, throws and table linens.

One of the oldest rug importers in the country, Trans Ocean carries a full line of casual, lifestyle and traditional rugs in a wide assortment of sizes and variety of constructions. Its sourcing reach is equally broad, encompassing China, India, Turkey and Egypt.

Trans Ocean’s award-winning designer, Liora Manne, also joins Lush Decor along with the rug company’s seasoned staff.

Trans Ocean’s DTC operation continues, and its assortment is also being integrated into Lush Decor’s DTC site. A selection of the rugs will also be featured during New York Home Fashions Market at Lush Decor’s showroom space at 15 W. 28th St., 5th floor.

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