Luxury rug brand Armadillo refuses to raise prices despite economic uncertainty

LOS ANGELES – Armadillo, an Australian luxury rug and home interior company, says it is focused on strengthening the foundations of its business in the wake of an uncertain economic environment.

The company says it is further looking at deepening trade relationships, investing in its internal systems, and supporting clients at each touchpoint.

“Through an uncertain economic climate, our commitment to quality, consistency and our mission has remained unchanged,” said Amanda Mantville, president of Armadillo, Americas. “We made a deliberate decision in 2026 not to pass tariff costs on to clients, absorbing those pressures internally. Our commitment is to remain as consistent and transparent on price as we are on everything else.”

Every rug is handcrafted by master artisans using natural fibers and traditional techniques, creating pieces that are timeless. ”As the first Australian and American rug brand to achieve B Corp certification, we are proudly carbon neutral, a certified Great Place to Work and deeply committed to giving back to the communities and artisans who bring these rugs to life — honoring and preserving an ancient lineage of craftsmanship for generations to come,” said Mantville.

The company’s core offering is handcrafted area rugs made entirely from natural fibers, including wool, jute, linen and other responsibly sourced materials. Collections range from classic textures and grounded neutrals to more sculptural, artist-collaborated works that push the boundaries of weaving and carving techniques. All rugs are available in standard and custom sizing, catering to both retail clients and the design trade.

“Our rugs are handcrafted by artisan communities in India and Nepal, where the brand has cultivated deep, long-standing partnerships built on trust and shared values, while honoring the ancient craft traditions that make each piece truly unique,” Mantville said.

The rug company recently launched Linea, an evolution in the brand’s design language that honors traditional rug motifs with patterns emerging through touch, material, and process rather than overt decoration.

Designing in-house artisan collaboration and markets

The global rug manufacturer says it keeps its designs in-house, in close collaboration with artisans and communities in India and Nepal whose generations of expertise are as integral to the creative process as the design itself.

Armadillo also selectively collaborates with outside creative talent to push creative and technical boundaries. The brand is also rolling out its Trade Exclusive Program (TEP), giving trade clients the ability to customize rugs to their exact specifications.

To bring its product and design offerings directly to its consumers, the company actively participates in key trade events across the country, connecting with the design community through both national shows and local market activations. “We are excited to be attending High Point Market this April, where we look forward to showcasing our newly launched Linea collection and connecting with our trade clients and partners,” said Mantville.

Beyond the major shows, it also hires managers for its accounts spanning the U.S., Canada, UK and Australia, ensuring clients receive dedicated, personalized support in their local markets.

Growth strategy and remaining unique

The company’s growth is rooted in deepening relationships with the design trade and expanding its custom and contract business, Mantville said. The company recently opened a new 4,000-square-foot showroom in New York City on Broadway “As we expand, we remain committed to the values that have always defined us, which is staying true to natural materials, artisan craftsmanship, transparency, and responsible sourcing.”

Armadillo is the first brand to be accredited under the Carpet Institute of Australia’s globally recognized commercial grading system for rugs. The company maintains showrooms in Los Angeles, New York, San Francisco, Dallas, Sydney, Melbourne, and Brisbane. It also operates a warehouse in California, for distribution to clients across the United States.

For the April High Point Market, Armadillo will be exhibiting at 313.Space, showroom M12.

Tomas Kauer - Moderator https://www.tomaskauer.com/