Napa Home & Garden revamps trade website, debuts Candle Sand brand

NORCROSS, Ga. – Napa Home & Garden has revamped its website to better serve both members of the trade and consumers along with launching a new brand called Candle Sand.

The website changes bring together consumer and trade experiences within a single platform. Designed to balance inspiration with functionality, the site delivers consistent brand storytelling while making it easier to explore products, collections and design ideas, according to the company.

“Built with flexibility in mind, the platform includes a hide-the-price feature, allowing trade accounts to use the site as a consumer-facing presentation tool without displaying pricing,” said a company spokesperson. “This functionality supports designers and showrooms in sharing curated assortments with clients while maintaining pricing integrity.”

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The company said its redesigned website strengthens support for the trade by protecting margins, expanding access to product and improving day-to-day usability. Trade accounts have access to Napa’s full assortment of more than 3,500 products, offering greater depth, flexibility and merchandising opportunity.

To support brick-and-mortar locations, the new website places greater emphasis on connecting consumers with physical stores. The enhanced Find a Retailer helps guide online shoppers toward nearby stocking stores while highlighting trade partners enrolled in Napa’s Preferred Member program.

Also debuting later this month is Candle Sand, Napa Home & Garden’s newest innovation. Made from plant-based, fragrance-free granules and paired with pre-cut cotton wicks, Candle Sand allows users to create candles in virtually any vessel, shape or style, the company said.

From layered, sculptural designs to simple everyday pours, Candle Sand encourages creativity and personal expression, according to the company.  The new candles will be featured soon on the revised website, where consumers and the trade can explore product details, launch timing and creative inspiration.