Variety is on the menu at Loloi

Loloi continues to build its area rug line with new styles across popular styles and durable qualities that suit a range of lifestyles.

NEW YORK – Loloi continues to build its area rug line with new styles across popular styles and durable qualities that suit a range of lifestyles.

At the New York Home Fashions Market, the company is launching four new collections representing four constructions.

The hand-loomed, 100% polyester Thorne Collection features thin, textured lines and heathered tones and easy-care quality that together complement any room in the home. Thorne is manufactured in India and is GoodWeave-certified, “ensuring our commitment to ethical production and the support of weavers’ communities,” the company noted. Thorne is available in four colorways (gray, natural, sand, and stone) and seven sizes.

The wool-blended, hand-tufted Otis Collection depicts an organic design of loose linear patterns in heathered, natural colors paired with uniquely rounded edges. It is also made in India and Goodweave-certified. Otis comes in five color combinations (oatmeal/ivory, stone/pebble, mist/gray, bark/brown, and charcoal/ granite) and seven sizes.

Power-loomed in Egypt of mixed materials, the new Botanical Collection can be used both indoors and outside. Cleaning is easy – “just rinse with a hose,” the company noted. Patterns are romantic and maximalist via large-scale flowers with a poppy, vintage fabric style. The rugs are available in seven color combinations (black/multi, ivory/multi, navy/multi, ivory/sunrise, midnight/multi, clay/green, and sky/green) and nine sizes.

The machine-washable Anniston Collection is power-loomed of durable and easy-care polyester in China and features traditional motifs in beautifully saturated and distressed tones. It comes in six color combinations (ivory/stone, lagoon/natural, denim/sunset, spice/multi, lagoon/multi, and clay/charcoal) and 11 sizes.

Loloi’s New York showroom is located at 260 5th Ave.