Wayfair plans a cozy lodge pop-up for Boston Frostival
BOSTON – Wayfair is partnering with the Boston Frostival in February, offering a shoppable pop-up at the Frostival Lodge in Copley Square during the event.
The 5,300-square-foot space, which provides visitors to the month-long festival a place to gather and relax, will be outfitted by Wayfair and include six fully furnished living rooms, glass-enclosed fire pits, a heated outdoor patio and a bar. A curated assortment of Frostival Lodge items will be offered for sale on Wayfair’s website. The lodge will be open from Feb. 6-28.
“We’re thrilled to partner with Meet Boston to help bring the Frostival Lodge to life in our own backyard,” said Kate Gulliver, chief financial officer at Wayfair. She said Wayfair’s large selection of products “helped us curate cozy furniture and décor that makes the Frostival Lodge a warm, welcoming space all season long.”
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Items selected for the Frostival Lodge section of Wayfair’s website include a farmhouse-style entertainment unit, outdoor side tables, cordless lanterns, electric fireplaces, pillows, throws and rugs, and winter-themed accessories.
“The Frostival Lodge furnished by Wayfair is the centerpiece of Meet Boston‘s efforts to reimagine winter in the city,” said a Meet Boston spokesperson.
Activities at the lodge include Winter Olympic Games-themed programming and watch parties as well as table games, curling, cornhole, kids’ crafts, small-scale live music, trivia nights and pasta-making classes. Other partners for the lodge include Eataly and NBC Boston.
