Well-known designer brands offer new handcrafted rugs | Rug Report

This week’s rug news includes new offerings from the Brownstone Boys, Lorena Canals and the Meredith Heron Collection.

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The Brownstone Boys, award-winning interior designers, authors, and renovation experts, have partnered with direct-to-consumer home brand NuStory, to debut an exclusive, ethically made rug collection inspired by the timeless beauty of New York City’s iconic brownstones.

The Gilded Collection draws inspiration from the intricate woodwork, ornate plaster detailing, and vintage charm found in historic homes, resulting in seven distinctive rug constructions that merge heritage with modern elegance.

Specializing in high-quality, attainably priced pieces, NuStory rugs are designed in New York and handcrafted by artisan communities around the globe.

Options include:

• The Parlor Rug: A hand-loomed Sardinian wool rug inspired by the intricate fretwork of Brooklyn brownstones. Available in jade, brick, ochre and ivory.

• The Speakeasy Rug: A hand-tufted Sardinian wool rug featuring a geometric border reminiscent of inlay flooring, offered in burgundy and natural.

• The Foyer Rug: A Sardinian wool runner inspired by vintage woodwork, available exclusively in a 2’6”x 8” size.

• The Study Rug: A hand-knotted wool rug with geometric motifs inspired by 19th-century door carvings, available in juniper and grey.

• The Tea Room Rug: A hand-knotted wool rug with high-low textures that mimic decorative ceiling moldings and plaster detailing.

• The Lounge Rug: A hand-loomed Sardinian wool rug influenced by ornate Art Nouveau wallpapers, available in ivory and navy.

• The Bodega Rug: A flatweave rug crafted from recycled PET, inspired by NYC’s classic bodega coffee cup design, ideal for indoor and outdoor spaces.

“As designers deeply inspired by Brooklyn’s historic homes, we wanted this collection to celebrate the craftsmanship and character that make brownstones so special,” said Barry Bordelon and Jordan Slocum, the duo behind The Brownstone Boys. “Each rug tells a story of architectural artistry, blending classic design details with textures and colors that feel fresh and livable.”

Rooted in a palette of rich, vintage-inspired hues, the collection seamlessly blends heritage with versatility. Designed to bridge past and present, each piece elevates transitional spaces, living rooms, and social areas, bringing timeless elegance and history into any space.

“NuStory is committed to celebrating the quality, character, and beauty of authentic, handcrafted products,” said Patricia Carreras-Ben-Zvi, CEO and President of NuStory. “We’re thrilled to pay homage to our city by collaborating with Barry and Jordan through our shared commitments to timeless design and craftsmanship. We’ve combined our complimentary industry expertise to introduce a luxurious rug collection that is not only unique and inspiring, but also accessible.”

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Global brand Lorena Canals has more than 25 years of experience designing and crafting rugs and textile accessories. The company sells rugs in more than 80 countries, including the US, Spain, France, Germany, Italy, Belgium and the UK.

The company said its products blend contemporary design with artisanal finishes and each piece features an interactive touch designed to inspire moments of connection.

In the company’s latest chapter, they have developed a complete handloom experience, where the packaging is always a handloom woven canvas, signed by several crosses handcrafting the letter L. This signature L represents the essence of craftsmanship in the collection, highlighting the dedication and artistry behind each piece.

Also, for the first time, Lorena Canals’ rugs will be shipped rolled instead of folded to ensure better preservation, according to the company.

The new Handloomed Legacy rugs are cotton rugs handcrafted by two skilled artisans using a traditional handloom. The weaving technique can take days to complete, depending on the size of the rug, ensuring exceptional craftsmanship in every piece. Each rug of this collection is signed by several crosses handcrafting the letter L, adding a distinctive artisanal touch. The rugs are available in natural, beige, ochre and khaki.

The Handloom Legacy rugs embrace traditional weaving with the meticulous handloom technique, where every piece is handcrafted thread by thread, entirely by hand and without the use of electricity.

Each piece is carefully handwoven by artisans which ensures complete control over the handcrafted process, with custom patterns and unique textures that machines simply cannot replicate.  This technique creates a distinct texture with natural variations, enhancing both depth and durability while preserving the inherent beauty of the materials.

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For its newest rugs, the Meredith Heron Collection has found fresh inspiration in oceanic themes, blending seaside patterns with subtle nods to Japan’s deep cultural ties to water.

From coastal fishing traditions to the contemplative qualities of Zen water gardens, these influences merge to capture both the sea’s natural movement and its meditative qualities, featuring colors that range from deep navy blues to soft seafoam greens.

Founded by designer Meredith Heron, the collection embodies a modern maximalist approach to textile art.

Sandtracks

Inspired by ridges in the sand, washed over by the waves, the Sandtracks rug is offered in both wool and silk ground, with a raised design in opposing material. The silk ground gives this rug a natural ombre, while the wool ground gives the raised areas definition.

Koi

From afar, the Koi rug pattern appears like stripes, but upon closer review, several Koi fish are hidden in the stripes. The inspiration for this pattern came from Heron’s trip to Japan and Japanese watercolor paintings made by dragging the paint across a page. This rug is available in one stocked colorway and four custom colorways. It is hand-knotted on looms in India and is suitable for medium and high-traffic areas. The majority of this rug is pure wool, with small accents of Viscose to make the stripes and Koi fish shimmer.

Naoshima

The Naoshima rug is the most popular rug in the new collection. Its sweeping pattern draws the eye around the room, making the room feel bigger. The production team used new technology to create a very natural ombré effect in the ground of this rug, which is named after an island town in the Seto Inland Sea. Naoshima is available in one stocked colorway and four custom colorways, is hand-knotted on looms in India, and is suitable for medium and high-traffic areas.