Zodax acquires fellow gift and decor brand

Retailers can expect to see more seasonal offerings from Zodax after a recent deal with giftware brand One Hundred 80 Degrees.

Zodax, an L.A.-based distributor of high-quality home fragrance and home decorative accessories, has expanded its portfolio now that its Potion, LLC division has acquired assets of One Hundred 80 Degrees, a well-established wholesale manufacturer and distributor of giftware.   

The acquisition enables Zodax’s Potion division to enhance its product portfolio and strengthen its market presence in the seasonal and giftware industries. Terms were not disclosed. 

This strategic asset acquisition allows Zodax to integrate select product lines from One Hundred 80 Degrees into its existing portfolio, particularly in the seasonal categories of Christmas, Halloween, harvest, and birthday giftware. By incorporating these assets, Zodax representatives say the company aims to enhance customer experience and strengthen its presence in both domestic and international markets. 

Key benefits of the transaction, according to Zodax, include:

• Expanded Product Range: The acquisition allows Zodax to diversify its offerings to include high-quality seasonal and giftware items alongside its signature home décor and fragrance collections. 

• Increased Market Reach: The transaction enhances Zodax’ s footprint in the seasonal gifting category, enabling access to new customers, retailers and distribution channels. 
• Innovation: The integration of these assets will drive creative innovation and allow Zodax to offer a unique blend of traditional and contemporary designs, meeting the evolving needs of consumers year-round.