ABC Carpet & Home grows presence outside NYC

NEW YORK — ABC Carpet & Home is expanding outside of its New York City home with a new store in Greenwich, Conn.

Located at 181 Greenwich Ave., the 12,500-square-foot, two-story showroom will feature a collection of rugs, furniture, lighting, home accessories and vintage jewelry.

Officials say customers can expect a shopping experience that reflects ABC’s heritage of design, ethical sourcing, and innovation, with a focus on craftsmanship and sustainability.

“Brick-and-mortar stores play a crucial role in building trust and loyalty, especially in the luxury home furnishings space,” said Geri Moran, vice president of marketing. “Physical retail is especially important for ABC as customers can truly experience the texture and craftsmanship of our products in person.”

The new ABC Carpet & Home Greenwich store opened March 7, inviting customers to explore a selection of home pieces. With this expansion, ABC aims to increase brand awareness in Greenwich, engage the local design community, and expand its presence beyond Manhattan. When open, it will join the flagship showroom as well as a Brooklyn outlet.

Beyond retail, ABC Carpet & Home is committed to engaging with the local design community and building long-term relationships. This store opening is part of the brand’s strategy to expand nationally and explore new markets, bringing its vision of conscious design to customers across the country.

See also: ABC Carpet & Home moves its custom furniture program online