Dovr Media to showcase new AI commerce platform at April market
NEW YORK – U.S.-based digital marketing and e-commerce agency Dovr Media will be attending the upcoming spring High Point Market, April 25-29, with a new website and commerce tool.
The AI-powered company, which is a Shopify partner in the home furnishing industry, serves more than 1,000 retail storefronts across North America.
“We aren’t coming to High Point to talk about websites,” said Dovr Media CEO and founder Jake Freedman. “Our focus is about what happens when your best customer asks ChatGPT where to buy a sectional and your store isn’t in the answer. That’s the conversation this industry needs to be having right now.”
See also:
- Dovr rolls out new digital marketing tools for furniture retailers
- AI-powered tech companies accelerating workflows, tools
To meet current market environment, Dovr Media says it is making a strategic shift to evolve from a traditional Shopify web services and digital marketing provider into an AI Commerce Enablement partner, a category it believes will define the home furnishings vertical.
“The retailers we serve are independent operators. They are not going to outspend the bigger national players on advertising. But they can be the store AI recommends in their local market, and that is worth more than any ad budget,” Freedman said. “That’s what we help them do.”
At the core of Dovr’s AI-powered offering are two proprietary systems. The first is called Prepared Products technology that takes raw data from furniture manufacturers and organizes it so that AI engines can understand and display individual items. This is designed to help retailers that work with multiple manufacturers with thousands of SKUs solve a variable in furniture digital marketing.
Dovr’s second system, the Generative Engine Optimization (GEO) service, helps AI recommend products making sure traditional search engine results pages highlight the right products in chatbots, virtual assistants and other AI-powered shopping experiences.
“The distinction matters enormously,” said Freedman. “In traditional search, being No. 5 on the page still gets you some traffic. In AI search, there is no No. 5. You’re either the recommended store, or you don’t exist. GEO is how you become the answer.”
Dovr’s new AI Commerce Enablement service model offers three tiers, (ranging from $399 to $999 per month) to meet retailers where they are and providing a clear path to full AI commerce readiness.
For more information about Dovr Media’s AI Commerce Enablement services, visit the company’s website.
