Mud Pie promotes new CFO from within

Adam Shapiro takes on the new role as former Chief Financial Officer as Mark Miller transitions to an advisory board position.

ATLANTA – Mud Pie has promoted Adam Shapiro to chief financial officer. He has served as its executive vice president of finance since 2023 and brings more than 14 years of financial leadership.

Shapiro will take over the position of former CFO Mark Miller, which Miller has held for 26 years before transitioning to a role as a member of the board.

During his tenure at Mud Pie, Shapiro has played a critical role in several key initiatives, including the successful launch and go-live of a new enterprise resource planning system, optimizing company cost structures, strengthening financial controls, and advising on the direct-to-consumer strategy alongside Mud Pie’s eCommerce team.

“Adam has been an invaluable asset to our team over the last year and a half,” said Marcia Miller, Mud Pie CEO. “His deep expertise in finance, combined with his strategic vision, will continue to drive our growth and enhance our financial performance as we enter this next chapter.”

Shapiro earned a Bachelor of Business Administration from The University of Texas at Austin and went on to hold significant roles in investment banking and private equity across major financial hubs. He served as vice president of strategy at Claire’s, Chicago’s global jewelry and accessories retail giant. Throughout his five years there, Shapiro played a pivotal role in Claire’s recovery from bankruptcy, the growth of the concessions business and the shaping of its long-term strategy. He subsequently assumed the position of chief financial Officer at ThreadStudio, an innovative print-on-demand manufacturer based in Atlanta.

“I am honored to take on the role of Chief Financial Officer at Mud Pie,” Shapiro said. “The company has a rich history of creativity and excellence, and I am excited to lead our financial strategy as we continue to innovate and expand. I look forward to partnering with Mark and Mud Pie’s leadership team to deploy strategies that grow our market share and foster the culture that makes us truly unique.”