Sullivans readies for 2025 with new products, partnerships

Beginning at this month's markets, Woodstock Chimes, LLC, will be available in Sullivans' showrooms as a marquee offering.

Sullivans readies for 2025 with new products, partnerships

SIOUX FALLS, S.D. – Sullivans and its family of brands are prepping to showcase a number of new partnerships and products this year.

“At Sullivans, staying ahead of market trends and conducting in-depth research are central to our approach,” said Taylor Young, marketing manager at Sullivans. “We are committed to introducing products that are strategically designed to meet consumer demand and drive success for our retail partners.”

Beginning this year, Woodstock Chimes, LLC, will be available in Sullivans’ showrooms as a marquee offering. This addition brings together a wide range of solutions, providing retailers with a one-stop shop for both interior and exterior needs. With the change, retail partners will be able to easily access all of Sullivans’ brands from a single source, “simplifying the buying process,” said the company in a release.

Sullivans is also expanding its Vance Kitira line. A new line of scented candles will be available at the winter markets, featuring signature colors, fresh fragrances, and fresh retail displays. Special market promotions will be available to support the launch of the new line.

The company is also preparing to unveil a number of new Christmas products in a diverse range of products, styles and themes.

“Color plays a pivotal role in today’s seasonal decorating,” said Nathan Skrove, vice president of product design for Sullivans. “We are excited to showcase bold and vibrant designs at the upcoming markets.”

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