Iconic design brand Jonathan Adler acquired by consumer investment firm

NEW YORK – Consortium Brand Partners (CBP), a consumer investment firm, has acquired Jonathan Adler, the iconic home décor, furniture and lifestyle company founded by Jonathan Adler more than three decades ago.

CBP, together with American Exchange Group, a leader in fashion accessory, design, manufacturing and distribution, closed the transaction last month, a release said. The purchase price was not disclosed.

“Jonathan Adler’s exceptional talent and vision have made the brand a beloved leader in home design for decades,” said Jonathan Greller, president and co-founder of Consortium Brand Partners. “This acquisition not only expands our offerings in the home décor space but also enhances our ability to create compelling and timeless brand experiences that resonate with consumers across multiple lifestyle categories in a fun and beautiful way.”

“I am truly excited to partner with the Consortium and American Exchange Group teams and build the brand to new heights,” said Adler. “Their fantastic reputations and expertise will enable us to grow globally, entering exciting new categories and broader channels of distribution.”

Adler will continue as founder and chief creative officer of Jonathan Adler, a company known for its bold, modern, and playful design. The business will continue to operate its retail stores across the U.S. and the U.K. through the strategic partnership with American Exchange Group, a release said. It will also expand its brick-and-mortar presence and product portfolio for current and future international wholesale accounts.

“Partnering with CBP on this acquisition allows us to combine our expertise in manufacturing and distribution with their strength in strategic investments and brand-building,” said Alen Mamrout, president and CEO of American Exchange Group. “Together, we are committed to elevating the Jonathan Adler brand to even greater heights, expanding its global reach and product offerings.”

The acquisition marks CBP’s third in 18 months, the company said, following Draper James, the brand founded by actress Reese Witherspoon, and Outdoor Voices, an athleisure and activewear brand.

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