Rejuvenation promotes Aujsha Taylor to president
SAN FRANCISCO – Williams-Sonoma, Inc. has promoted Aujsha Taylor to president of Rejuvenation, its lighting and hardware retail brand. Taylor has been with Williams-Sonoma, Inc. since 2003 and stepped into the leadership role for Rejuvenation in 2020. Under her leadership, Rejuvenation’s revenue has more than doubled, Williams-Sonoma said, driven by expanded merchandise categories and growth of the brand’s retail footprint to 13 stores, including Nashville and Salt Lake City locations that opened in 2025, with plans to open a 14th retail location in Dallas in 2026.
“Aujsha’s promotion to president of Rejuvenation reflects the significant contributions she has made in helping pave the path for Rejuvenation to be the next billion-dollar brand in our portfolio,” said Laura Alber, president and CEO of Williams-Sonoma, Inc. “Her proven track record, passion for design, operational excellence, and visionary leadership make her the ideal person to lead Rejuvenation through the brand’s next phase of growth.”
Taylor brings extensive experience in retail leadership, having demonstrated a strong ability to drive innovation across channels, elevate customer engagement, and deliver sustainable business results, according to Williams-Sonoma.
“Rejuvenation has always been rooted in craftsmanship and timeless design, and I am proud to lead our team as we continue to build on that legacy,” said Taylor. “Together, we will keep inspiring customers with thoughtfully designed products that bring both beauty and functionality into their homes.”
