Rug makers reveal new styles amid tariff pressures | Rug Report

Rug makers at this week’s New York Home Fashions Market unveiled fresh collections, tackled tariffs and highlighted U.S. production, design and industry shifts. In other industry news, Kas, which has staved off price increases all year, is now raising them due to tariff pressure. Find out the details in this week’s Rug Report.

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Due to significant new tariffs, Kas Rugs has notified its customers that it is implementing price increases effective immediately.

The company, which hasn’t had a significant price increase since 2021, said it has been absorbing the tariffs since early this year, and it can no longer continue to sustain current prices.

Kas will be showing at the upcoming High Point and will unveil a new collaboration and event with The Design Besties. The company will host a morning of meaningful conversation and community at its Design Besties Panel Talk which will be held on Sunday, Oct. 26. The day kicks off at 9:30 a.m. with a lively social hour and a curated coffee bar.  Then, at 10:30 a.m., join Kas for a dynamic panel conversation with the Design Besties featuring Whitney Atkinson, Rhobin Delacruz, Nikki Watson and Lori Johnson, moderated by the Laurie Laizure of Interior Design Community.

The panel will focus in how authentic friendships in the industry and intentional networking can elevate creative careers, expand audiences and unlock new opportunities.

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In its milestone year marking two decades of crafting area rugs, Loloi Rugs is introducing seven collections at this week’s New York Home Fashions Market.

While the industry continues to navigate several headwinds, the company said it is “well-positioned going into this market and beyond,” reinforced by strong inventory positioning and a commitment to quality and ethical craftsmanship and artisan welfare, principal and chief marketing officer Cyrus Loloi told Home Accents Today‘s sister publication, Home Textiles Today.

“We have strong inventory levels in place and continue to work closely with our global vendor partners to secure the most favorable pricing,” he added. “We plan to bring our most beautiful designs and innovative constructions to New York Market. Whatever turbulence might come our way, our focus remains on delivering beautiful, distinctive and high‑quality designs that Loloi has been known for over the past 20-plus years.”

• The new Alara collection combines finely spun jute with chunky wool in a dynamic pile interplay, rendered in a neutral ivory palette with natural variation.
• The Alina collection brings a subtle checkerboard to life with a two-level, hand-woven wool pile.
• The Clarisse collection nods to tradition with its floral design in soft, colorful tones.

• The Alistair collection offers a strong architectural aesthetic: bold geometric blocks accented by space-dyed, looped yarn lines for added dimension.

• The Elma collection presents vertical stripes framed with whip-stitched edges with a construction that is durable, neutral and ideal for high-traffic areas.
• The Mabel collection adapts traditional Turkish motifs into a modern, chunky wool design.
• Clarisse collection nods to tradition with its floral design in soft, colorful tones and is manufactured in Turkey.
• The Eileen collection stands out with its large-scale floral artistry. It’s also power-loomed in Turkey of poly fibers.

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Oriental Weavers is rolling out three new rug collections that signal a refined shift in design direction toward texture-rich, warm-toned aesthetics at this week’s New York Home Fashions Market.

“From a design standpoint, we’re focusing on textural interest, leaning toward a more casual modern aesthetic; regarding color, we’re seeing an overall shift to warmer tones,” Mandi Williams, vice president of product development and design, told Home Accents Today‘s sister publication, Home Textiles Today.

Gemma is crafted from 100% polypropylene in Egypt and combines durability with plush comfort through its high-pile, machine-woven construction. The palette draws from sunbaked reds, moss greens, layered blues, and warm neutrals. Designs range from traditional global motifs to organic abstracts and textured geometrics to offer both style and substance.

Also made in Egypt, the Hunter collection features 100% polyester in a dense, low-profile weave for refined elegance underfoot. Space-dyed yarns sweep from charcoal to ivory, while multi-level shrink polyester accent fibers add tactile depth. Its modern geometric and nature-inspired patterns offer versatile styling suited to clean, contemporary interiors.

Zander rugs, also machine-woven in Egypt using 100% polyester, blend soothing marine blues and earthy neutral tones. High-low surface textures create visual depth, and structural geometric designs lend a modern, sophisticated edge.

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The fourth generation of leadership for Natco Home continues to invest in its domestic rug manufacturing capabilities to boost speed and production efficiency. At the company’s headquarters in Sanford, Maine, the company has invested in a new high-speed loom and is expecting the arrival of a second 5-meter loom by the end of the year. Additionally, Natco has purchased a new 5-meter backing line which will significantly enhance its production capabilities for larger-sized area rugs.

After acquiring Orian Rugs earlier this year, Natco Home has now completed the transition of Orian’s best-selling designs to its power-loomed, made in the U.S. lines.

During this week’s New York Home Fashions Market, Natco is featuring the results of that activity under the Cozy Plush umbrella, which include threes collections: Stonington, Structures and Oklahoma. Each features high pile and super soft yarns that have been performing “exceptionally well” at retail, according to Michelle LaRovere, president of Natco Home Products – Textiles.

“With the infusion of fresh new designs from our Orian purchase, we are confident that they will be well received by our customers. We will be showcasing 50 new patterns, all proudly made in the U.S., which I believe will delight our clientele,” she added.

In addition, Natco is launching a made in the U.S. custom-size runner program, which will be available in 40 designs and two widths: 27” and 33”. Each runner SKU will have coordinating rugs in sizes 5’x8′ and 8’x10′, as well as stair treads. This new program is designed to provide customers with more options for their homes.

“As the only remaining USA woven rug manufacturer, we are committed to continuing our investment in new looms and updated high-speed finishing machines,” said LaRovere. “The importance of made in the USA has never been more crucial, and we are dedicated to maintaining and expanding our production capabilities to meet the growing demand for domestically made products.”

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While the broader economic landscape remains unpredictable, Momeni said it’s finding opportunity in “creating value-driven design that reflects our deep-rooted commitment to our tradition of quality,” according to company principal Reza Momeni.

“This market season, we expect buyers to be more intentional, looking for pieces that not only acquire visual and textural interest, but serve a functional purpose in their product mix,” he said. “We have developed into collections that meet today’s lifestyle shifts: indoor/outdoor versatility, richly textural neutrals, antique-feeling cottage florals and construction that prioritizes long-term quality.”

Momeni notes that the next six to eight months will likely bring continued recalibration across industry, with inventory management remaining a top priority amid ongoing cost pressures around materials and imports.

He continued: “Despite increased tariff concerns and unpredictable market conditions, we’re seeing demand hold strong for products with real staying power: pieces that tell a story and bring thoughtful design to the table. Market week gives us the chance to reconnect with buyers and highlight what sets us apart.”

New collections include Fletcher, a bold study in modern geometry inspired by the Bauhaus movement.

“This modern classic delivers contemporary design minus the cold,” Momeni said. “It’s perfect for those who love structure and clean lines, but want the grounded, organic feel that makes a space feel lived-in.”

The Florence collection reimagines florals through a Grandmillennial lens. “These rugs celebrate the beauty of traditional craftsmanship while feeling relevant for today’s interiors,” Momeni said. “They bring a graceful touch of old-world elegance to contemporary spaces.”

Bibury offers a more casual interpretation of heritage style, inspired by vintage block prints and garden motifs. Machine-made in China using table tufting techniques, Bibury rugs combine 50% wool and 50% nylon for a soft hand, long-lasting wear and dimensional texture. The wool adds natural resilience, while the nylon boosts strength and stain resistance, ideal for high-traffic areas.

“This is the rug you can put in your breakfast nook or foyer and know it will stay beautiful,” Momeni said. “It’s approachable elegance, something that feels special but works for everyday living.”

This fall, the company is also introducing a Bauhaus-inspired Hampton design in serene blue, natural and charcoal. “We wanted to take one of our most-loved designs and make it work for the way people live now – where indoor and outdoor spaces flow together,” Momeni explained. “It’s practical, it’s stylish, and it works in almost any environment.”

– Anne Flynn Wear contributed to this report.