GreenRow continues its off-line expansion with hospitality partnership
SAN FRANCISCO – Just weeks after opening its first physical retail store location, Williams-Sonoma’s GreenRow brand is putting down roots in the hospitality sphere.
The “modern heirloom” retail brand has forged a partnership with The Inn at Serenbe, the award-winning wellness community located outside of Atlanta.
The new GreenRow Lake House at Serenbe reimagines the resort’s signature four-bedroom lakefront cottage reflects the retailers core aesthetic, artisanal craftsmanship and responsible materials. The space features a curated mix of furniture, textiles, lighting and décor.
The products are also available for purchase at greenrow.com/pages/serenbe/.
“Working with GreenRow to reimagine the timeless Lake House reflects our shared belief that design should bring people closer to nature while enhancing every aspect of the guest stay,” said Garnie Nygren, COO and co-managing director at Serenbe.
The Serenbe tie-up marks GreenRow’s second hospitality project, having previously worked with the popular Northern California resort Nick’s Cove to redesign guest cottages.
