Mud Pie makes leadership change

Mud Pie is changing its leadership structure as its founding family steps away from day-to-day operations.

Mark Smith, who has served as a member of the company’s board and has worked with the brand as a consultant for more than a year, will take over daily operations. The transition “marks a pivotal step forward in the company’s evolution,” Mud Pie said in a release announcing the change. Mud Pie has been a family-owned business since its creation in 1988 by Marcia Miller.

Zander Brekke, who was named president of Mud Pie in the summer of 2023, is no longer with the company.

“As Mud Pie’s growth trajectory remains robust, we are focused on positioning the company to continue to deliver the exceptional products and service our customers have come to expect from us,” Smith said. “Despite industry challenges this year, including tariffs, we have remained resilient and have consistently delivered strong performance. We are excited with the level of growth we have been seeing and feel well-equipped to further elevate our offerings and customer experience and reinforce our position for long-term success.”

According to the release, Smith will bring in fresh expertise to scale and unlock new growth opportunities, while maintaining the brand’s core values and mission to create products that celebrate life’s special moments. The leadership change is intended to “help steer Mud Pie into the next chapter of its growth,” without sacrificing its commitment to innovation, quality and customer service.