Perigold picks eastern Florida hotspot for first brick-and-mortar store
The two-story, 30,000-square-foot space is slated to open in fall 2025 and is the first of several set to launch next year.
BOSTON — Perigold, the luxury retailer in the Wayfair portfolio of brands, announced plans for brick-and-mortar locations with the first confirmed for West Palm Beach, Fla.
The Boston-based retailer will set up shop with a storefront in CityPlace, an open-air shopping, dining, art and events destination in West Palm in fall 2025.
Officials say the new venture marks a significant milestone in the brand’s expansion plan to build a brick-and-mortar presence in key markets and create a real-world experience for its customers to be able to discover and interact with products in a meaningful way.
“Perigold is the destination for luxury home. Prior to our launch in 2017, consumers in particular had limited access to the best in home design. No retailer was offering the breadth of categories, styles and designer-loved brands that we have, all in one place,” said Rebecca Ginns, global head of Perigold. “With this expansion, we are excited to increase access to our offering with physical store locations, where consumers and designers alike can see and experience the superior craftsmanship and materials of these amazing products in person.”
The West Palm Beach location will include nearly 30,000 square feet in two floors, including an outdoor balcony that overlooks the main street of CityPlace. High ceilings and natural light lend a sense of grandeur, and ample space will allow Perigold to showcase the breadth of its assortment as well as offer collaboration space for designers and clients.
Perigold is set to launch a series of retail stores in 2025, confirming the CityPlace location West Palm Beach to expand the luxury home shopping experience by providing access to products and brands in a physical space, offering access to the roster of brands and designer-curated collections that are currently offered on the website. This expansion will also allow them to host events and partner with local businesses to build communities in a new and more personal way.
A cohesive site-to-store experience for the community is important to Perigold. Much like its online presence, the brand’s retail locations will bring its Brand and Designer Shops to life. The stores will feature distinct environments throughout the space, curated by local and national design partners such as Marie Flanigan, Jessica Davis, Helen Bergin, Julie Neill and more.
Perigold’s store offering will include products from more than 150 brands including Century, Vanguard, Oly, House of Rohl, Theodore Alexander, Visual Comfort, Stark Rugs and Scalamandre.
“Having a tangible retail space to see all of my favorite trade products is crucial to understanding how a piece will work for a client,” said Helen Bergin, interior design expert and partner of Perigold. “With a retailer like Perigold, a place that offers all of a designer’s favorite sources of inspiration under one roof is a game changer, especially in a place like West Palm Beach. The area has incredible vintage vendors but less retail options – Perigold is going to change that, not only for this area but for the industry as well.”
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