Reality stars play house at fan fest with help from Wayfair
BOSTON — Wayfair brought its home furnishings to the recent BravoCon fan experience in Las Vegas, teaming with four women from Bravo‘s “Housewives” series to create shoppable spaces.
Each housewife reimagined a signature room for the House of Housewives using an assortment of products from online retailer Wayfair. Attendees at the event, which ran Nov. 14-16, were able to experience rooms designed by Shamea Morton, from “Real Housewives of Atlanta”; Heather Gay, “Real Housewives of Salt Lake City”; Melissa Gorga, “Real Housewives of New Jersey”; and Bozoma Saint John, “Real Housewives of Beverly Hills.”
“The collaboration was a natural fit,” said a Wayfair spokesperson. “Partnering with the Housewives let us celebrate Wayfair’s selection for every style and personality.”
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Saint John reimagined an office, Morton’s created a foyer, Gorga’s contribution was a glam kitchen, and Gay designed a spa bathroom. While the House of Housewives was created exclusively for BravoCon, a curated collection of products from the four participants remains on Wayfair’s website.
Products within the online collections range from a sintered stone computer table for the office and a velvet chaise in the bathroom, to a glass console table for the foyer and a kitchen island with four swivel stools.
BravoCon has taken place periodically over the years, starting in 2019 in New York. This was the second time the event took place in Las Vegas. The three-day gathering celebrates the network’s reality shows with panel discussions, photo ops and celebrity appearances.
