Design Home adds Kravet Collection, making designer-level products playable in-game
Kravet is partnering with the design game app Design Home, offering an exclusive selection of trade-only products to the game’s millions of users.
The interactive platform allows users to compete in decorating virtual homes using digital renderings of furniture and decor from top brands. Kravet will feature a curated collection of its furniture and luxury textiles for use within the game, offering a mix of aesthetics to accommodate and inspire users.
Design Home’s mission is to empower creative expression and bring the playful side of interior design to users who can “shop” from a storefront featuring over 40 brands.
“Kravet is thrilled to showcase the range of styles available through our eponymous brand, including varied upholstered pieces in a multitude of fabric choices,” said Chief Marketing Officer Suzanne Cohen. “We are excited to share this element of the designer experience with Design Home’s users. As our designers know, the options are endless when designing with Kravet.”
The launch highlights an initiative by Design Home to feature the market’s top furniture brands, showcasing preferred pieces in their virtual spaces.
“We’re thrilled to welcome Kravet into Design Home, bringing their iconic craftsmanship and luxurious design to our creative community. This partnership grants our players access to Kravet’s otherwise trade-exclusive textiles and furniture. This introduction arrives at the perfect moment, as players now have even deeper ways to personalize their spaces. Kravet’s renowned expertise in sophisticated interiors will unlock fresh opportunities for players to design with intention, express their personal style, and elevate every room they create,” said Design Home’s General Manager, Melanie McHugh.
Over 50 pieces will be introduced over the course of Thanksgiving week, ranging from upholstered items for every room of the home, to dining tables, accent tables and more.
